{"id":3881,"date":"2015-06-29T16:08:34","date_gmt":"2015-06-29T20:08:34","guid":{"rendered":"http:\/\/printfinishblog.com\/?p=3881"},"modified":"2018-03-19T21:02:13","modified_gmt":"2018-03-20T01:02:13","slug":"how-to-plan-for-a-successful-direct-mail-campaign-for-clients","status":"publish","type":"post","link":"https:\/\/customprintproducts.com\/blog\/2015\/06\/how-to-plan-for-a-successful-direct-mail-campaign-for-clients\/","title":{"rendered":"How To Plan For A Successful Direct Mail Campaign For Clients."},"content":{"rendered":"<p>Planning is important for any business. My Dad pounded into my brain how important it is to have a plan. He also told me you have to have a system. Most important, never do a half a job. Direct Mail campaigns need to have all these approaches to be successful.<a href=\"https:\/\/2d22dcef2a28e3d8f428.s3.amazonaws.com\/wp-content\/uploads\/postcard.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3418\" src=\"https:\/\/2d22dcef2a28e3d8f428.s3.amazonaws.com\/wp-content\/uploads\/postcard.jpg\" alt=\"postcard coated with uv coating from REVO Coatings\" width=\"250\" height=\"149\" \/><\/a><\/p>\n<h3>Preparation<\/h3>\n<p>First and foremost, you need to help your customer prepare their direct mail campaign. Create a checklist for them to follow to ensure they are successful in their campaign. Here are some things they need to do to prepare including:<\/p>\n<p>Postcard<\/p>\n<ul>\n<li>Gathering their mail list<\/li>\n<li>Deciding what type of mail piece they want to send:<\/li>\n<\/ul>\n<ul>\n<li>\n<ul>\n<li>Catalog<\/li>\n<li>Brochure<\/li>\n<li>Direct Mail to Web Promotion<\/li>\n<li>Coupon Promotion<\/li>\n<li>Postcard<\/li>\n<li>Catalog<\/li>\n<li>Brochure<\/li>\n<li>Direct Mail to Web Promotion<\/li>\n<li>Coupon Promotion<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Design Promotion<a href=\"https:\/\/2d22dcef2a28e3d8f428.s3.amazonaws.com\/wp-content\/uploads\/yankeecandle.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3419\" src=\"https:\/\/2d22dcef2a28e3d8f428.s3.amazonaws.com\/wp-content\/uploads\/yankeecandle-227x300.jpg\" alt=\"roll laminating film postcard\" width=\"227\" height=\"300\" \/><\/a><\/h3>\n<p>What does your customer&#8217;s audience want to do? It is important to take the time with them to understand the big picture of what they want to begin the process of designing their campaign.<\/p>\n<ul>\n<li>Who is their target audience?<\/li>\n<li>What is going to get them to take action?<\/li>\n<li>Will they call? Will they go to a web page? Will they take a coupon to a store? How do they behave?<\/li>\n<\/ul>\n<h3>Content Creation<\/h3>\n<p>Here is the fun part. There are so many ways to create content for your customers. You can offer them postcards protected with <a href=\"https:\/\/lloydsofindiana.com\/UV-Coating-Fluid-by-Revo-Coatings\/\">UV coating fluid<\/a> or use an <a href=\"https:\/\/lloydsofindiana.com\/Commercial-Roll-Laminating-Film\/\" class=\"broken_link\">over laminate<\/a> with unique touch characteristics.<\/p>\n<ul>\n<li>What content will move them to action?<\/li>\n<li>Does the content appeal to your audience? If your target is women, are they more likely to use coupons? Or, will the sign up for deals on a web page if directed?<\/li>\n<li>Should you offer UV coating or over laminate?<\/li>\n<li>Personalization is always effective in both direct mail and e-mail marketing.<\/li>\n<\/ul>\n<h3>Consistent Delivery<\/h3>\n<p>Make sure their direct mail piece is consistent with their brand<br \/>\nIt may take several mailings before action is taken by prospects.<br \/>\nEnsure that spelling is correct, images are perfect and presentation is impeccable.<\/p>\n<p>If you need UV coating fluid or Laminating Supplies to help you offer effective direct mail production, check out our low odor UV coating fluid and D&amp;K selection of overlaminates.<\/p>\n<p><a href=\"https:\/\/lloydsofindiana.com\/direct-mailing-equipment\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4235\" src=\"https:\/\/2d22dcef2a28e3d8f428.s3.amazonaws.com\/wp-content\/uploads\/directmailequipshop.png\" alt=\"shop for direct mailing equipment\" width=\"220\" height=\"35\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Planning is important for any business. My Dad pounded into my brain how important it is to have&hellip;","protected":false},"author":2,"featured_media":3419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[406,633],"tags":[145,736,737,738,735,30,734],"class_list":{"0":"post-3881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-direct-mail","8":"category-print-business","9":"tag-direct-mail","10":"tag-direct-mail-campaign","11":"tag-direct-mail-campaigns","12":"tag-direct-mail-to-web-promotion-coupon-promotion","13":"tag-email-marketing","14":"tag-marketing","15":"tag-target-audience","16":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to plan for a successful 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