{"id":369,"date":"2009-05-04T16:36:16","date_gmt":"2009-05-04T16:36:16","guid":{"rendered":"http:\/\/printfinishblog.com\/?p=369"},"modified":"2009-05-04T16:36:16","modified_gmt":"2009-05-04T16:36:16","slug":"green-printing","status":"publish","type":"post","link":"https:\/\/customprintproducts.com\/blog\/2009\/05\/green-printing\/","title":{"rendered":"If You Say You Do Green Printing, Make Sure You Actually Do It"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.imageafter.com\/dbase\/images\/industry\/b19industry011.jpg\" title=\"Windmills for generating alternative energy\" align=\"right\" hspace=\"5\" width=\"256\"\/>If you&#8217;re going to offer green printing, you have to really offer green printing. You can&#8217;t just offer it as an option and then claim you&#8217;re a green printer. So many customers these days are all about the all or nothing. And thanks to the power of the Internet, they&#8217;ll rat you out in a heartbeat.<\/p>\n<p>Why? Because sending out a 10% off on <a href=\"https:\/\/www.earthday.org\/\">Green Printing Services for Earth Day<\/a> flyer just doesn&#8217;t cut it anymore with most customers. They want to see a full and serious commitment, one that goes beyond having a carton of recycled paper and <a href=\"https:\/\/customprintproducts.com\/blog\/interesting-inks\/\">non-petroleum based inks<\/a> &#8220;somewhere in the back.&#8221;<\/p>\n<p><a href=\"https:\/\/customprintproducts.com\/blog\/questions-buying-green-printing\/\">Your customers want a printer who does more than use environmentally-friendly inks or recycled paper.<\/a> They want a printer who reuses or recycles scraps, composts, participates in safe disposal programs, maybe even runs biodiesel delivery trucks, and basically does everything they can to be as green as possible.<\/p>\n<h3>Get Your Green Out There<\/h3>\n<p>So, how do you get beyond the talk and show your clients you&#8217;re taking action as a green printer? Simple, tell them. Write out everything you do that makes you a &#8220;green&#8221; printer and publish it. Post it on your website, <a href=\"https:\/\/customprintproducts.com\/blog\/printing-company-blog\/\">stick it on your blog<\/a> (you DO have a blog, don&#8217;t you?), send it out to clients, and tack it to your wall. Just tell them. And then tell them again.<\/p>\n<p>Most importantly, be honest. Don&#8217;t say you&#8217;re committed to green printing principles if you simply offer environmentally-friendly printing as part of your options roster. There&#8217;s no shame in the truth and you should be proud of what you are doing. Remember, customers love transparency and it&#8217;s the key to building trust in your business &#8211; particularly when it comes to any and all claims of &#8220;green.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"If you&#8217;re going to offer green printing, you have to really offer green printing. You can&#8217;t just offer&hellip;","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[127,15],"tags":[760,140,143],"class_list":{"0":"post-369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-green-printing","7":"category-print-shop","8":"tag-green-printing","9":"tag-soy-ink","10":"tag-sustainable-paper","11":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>If You Say You Do Green Printing, Make Sure You Actually Do It<\/title>\n<meta name=\"description\" content=\"It&#039;s not enough to say you&#039;re a green printer, you actually have to DO green printing.\" \/>\n<meta name=\"robots\" content=\"noindex, 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