Trade Show Preparation
- Prepare Budget
- Establish Marketing Strategy
- Reserve Booth Space
- Complete booth and support services contracts
- Promote your participation
- Train booth staff
- Schedule travel accommodations
- Order booth branding (displays), promotional products (brochures & giveaway)
- Ship items to show location
- Set up at the show
- Have fun and collect leads at the show
- Tear down booth and prepare for return shipment
- Follow up on show leads
- Enjoy new customers!
Trade Show Marketing
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Identify marketing strategy
- Booth design
- Literature
- Blogs
- Social Media
- Mailings
- Layout and new brochures or marketing materials
- Purchase or update booth equipment and branding materials
- Purchase or acquire show attendee mailing list
- Advertise in relevant publication(s)
- Send out mailers
- Blog about show exhibition
- Utilize social media
- Follow up with contacts made at the show
- Follow up with customers or prospects that didn’t attend the show
Trade Show Displays
- Establish Booth Marketing Strategy
- Establish Budget for booth equipment and graphics
- Research equipment
- Design booth layout
- Design graphics
- Produce graphics
- Set up booth before sending to exhibition hall – make sure it matches your design layout and overall ‘look’
- Ship it
Booth Design Graphics
- Use a professional graphics program
- Use a professional graphics designer, preferably one with trade show display experience.
- Promote your ‘Value Proposition’ not your company name. People want to know what you can do for them they don’t care who you are unless they are paying you for something.
- Use lots of visual images as opposed to text. The old adage ‘A picture is worth a thousand words’ was never more appropriate than with trade show graphics design!
- Make sure you have equipment templates or correct specification for your graphics
- Submit vector files
